Technical Marketing

As the IT profession is very broad, there are many different options to consider when choosing a career in IT.

In this section you can see what the role of technical marketing includes. Reading the job description and typical role of someone working in technical marketing below will give you a better understanding of whether you would like to pursue a career in this branch of IT and what skills you may require to do so.

The Technical Marketing job description:

• Explains what the IT Company can do for a prospective client and assembles sales bids for work.
• Assists with the introduction of new technologies and new suppliers, works closely with the supplier management, product and marketing teams.
• Conducts research for business cases and market requirements for new and upgraded models and products.
• Assists with the creation of presentations, documentation and other collateral models and products.
• Coordinates product documentation preparation and implementation.
• Exhibits knowledge of company branding, messaging, technical writing, strategic product/marketing directives, direct mail campaigns, budgets and research

Skills a Technical Marketer may have are :

• Good hardware and software skills, good trouble shooting skills, documentation and networking understanding – this makes them more credible.
• Technically aware and a good salesman.
• Programming skills.
• Proven ability to communicate at a highly technical level.
• Understanding of the designs and procedures for highly technical electronic instruments.
• Excellent communication skills as well as strong presentations skills.

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