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Thursday 9th February 2012


Position:
Head of PR
Microsoft Logo
Company: Microsoft
Location: London

Philipa SnareWhat do you think of the womenintechnology website?

I think it is one of the few gender focused websites that is actually very useful  and focuses on broad industry issues view a female lens rather than a feminist one. I often use it to find people and also seek out who in the UK is considered a progressive employer – the more transparent and proactive to comment the organisation the more I believe them.

Do you think enough is currently being done to counterbalance what has become an obvious lack of women in technology?

We can always do more, I do think there is a great deal of fantastic activities going on, there are groups, networking, mentoring, university outreach going on all the time, I love all this but I do still miss having stories or hearing stories that we can share around the industry about people who have done really well or have achieved something and having a wider platform to share it with the broadest female audience.

Why did you choose a career in IT in the first place?

I have been in the “it Industry” for over 15 years and yet when I left university I really didn’t know that’s what I would be saying, all I knew was that using computers and some of the software and services I could get on one gave me the ability to find information more easily, get stuff from my friends that they couldn’t and connect with people in a less threatening and more equitable way. I wanted everyone to be able to benefit from that, I wanted to show the world that you didn’t have to be in the old boys club to become influential and that you could really help people grow their business ideas, meet new people and do things they may have had self doubt about with no other form of support. Women often get attracted to roles in industries that are about the greater good, they do roles that play to traditional female strengths like communications, collaboration and getting the best out of people. It used to be the case that IT by the very name is harder to have an emotional connection with, it seems removed in some way. But I think that is changing, you ask a teenager now to give up their mobile phone and you will see how emotional technology has become. Microsoft is dedicated to bringing back that emotional connection, to help students and graduates use their expertise and knowledge to make a difference in the world. The student scheme we have been running is about empowering students to join the IT industry, learn and develop their strengths quickly and encourage their passions and then use these to challenge they way corporations do things, so we keep ensuring that new talent and industry corporations together are growing an industry stacked with talented individuals who are bursting with ideas.

Are you aware of any preconceptions or stereotypes of women in IT, and if so what do you think of them?

I think there are stereotypes everywhere there are humans – but I just treat everyone as individuals and I get the same in return.

How would you describe the work environment / working culture at Microsoft?

  • Respectful
  • Open and honest
  • Fun
  • Challenging

How has Microsoft stance on women impacted you personally?

Over the year I think it has alerted me to some of the issues, but mostly it has very much positively encouraged me to go and help lots of different diverse communities to get more from life and corporate responsibility.

Can you share a few words of wisdom for those people who are thinking about joining Microsoft?

  • Never assume Microsoft is a typical corporate
  • Always think like it’s your own business and your own money
  • Treat people like you like to be treated
  • Have fun, play nicely
  • If you are not learning everyday then you are in the wrong place

Are you proud of the fact that Microsoft has chosen to endorse and advertise on womenintechnology in order to increase the representation of women in your IT environment?

Yes very.

Describe your background and career at Microsoft

I have been here for almost 10 years, but it feels like 2. There is one constant in Microsoft and that is change, if you love building things, making a difference and helping people it’s the place for you.

I have made many roles in MS over the years but each and every one of them I have done because I could see how I would learn something new, help the company and make a difference. I love collecting new experiences and Microsoft is superb for that sort of personal development.

I have launched online services that millions of people use every day, I have managed large projects for customers from advertising to acquisitions and I am now finding out all about the world of PR.

What have been the highlights of your career at Microsoft?

Key Work Achievements:

  • Drove key partnerships for MSN with Virgin, Sky, VNU, Semantec, Times online.
  • Build UK MSN team culture and operation from 40 people to 130, and from $17M to $130M in advertising revenue over 4 years.
  • Grew the combine audience for online services to #1 market position and 35M people using these services every day.

How would you describe Microsoft's approach to diversity in its work force, in particular women's initiatives?

I think we struggled for a time deciding how we make this authentic and respectful of all sorts of diversity not just the obvious. But I feel now we have a very sustainable and positive approach – throughout the  processes, people and products that we are passionate about driving. We look at this from mulitpe levels from invisible issues thought to physical ones and that I am proud of.

How would you describe Microsoft's approach to diversity in its work force, in particular women's initiatives?

Proactive and respectful

What are your tips for success at Microsoft?

Only do a job that you love and are passionate about – it’s not work it’s a personal investment of time – so spend it on something you care about.

In your experience, what value  and emphasis does Microsoft place on women's initiatives? Can you give us any examples?

We commit to a great deal of industry leadership events and often host, drive and sponsor events like – Geek Girls, DigiGirlz, She Says etc ... all these are about people, about connecting people and making sure we are forming strong supportive relationships that help and encourage all the women in the industry.

What are your career aspirations at Microsoft?

I just want to continue to make a difference, in areas like web technology, inclusive and diverse team building and encouraging fun and inspiring work cultures, as long as Microsoft enables me to do that in roles then I’ll continue to give Microsoft the best of me.

What do you think could be done to actively encourage more women to join the technology market place in general?

Stop calling it IT for a start – I have no idea why it’s still called IT – we change the way people behave – so lets make the name more sexy!

Tell us a little about your life outside of work.

I love people, travel and trying new things out ...some of these things are:

  • Travelled extensively, lived in India in 1998, and taught English in local School in Northern India. (Chandigarh)
  • Completed two skydrives at 12,000 ft both of which were freefalling for first 7,000 ft
  • Completed my MBA whilst commuting from Kent to London over 3 years.
  • Horse riding for the last 2 years and I am now starting to Jump to 1M and event locally.
  • Keen Scuba diver and Skier, most amazing experience has been to dive in Maldives at 40 Meters with a school of Hammer Head sharks.
  • Have very strong ethical values and have proudly stuck to them both inside and outside work. I treat everyone as I would like to be treated.

Do you think it might have been a different story, of "how you got to where you are now", if you'd been a man?

No, I have always been a stubborn! ... I am not sure – I think I would have been the same person – but I would have been having less fun. I believe women can be themselves, have more impact and be a bit cheeky more easily than Men – we are used to diversity, being slightly different and not trying to conform – we do it naturally so it makes it second nature to us to thrive in challenging situations.

How important do think your education or background has been in influencing your career choices?

Very, my parents set the canvas, my school and friends helped me understand how to work with people and my education has been really diverse and so I have been lucky enough to learn hard lessons early about how to bring out the best in people.

Do you think that there are obvious differences between what men and women have to offer an IT department?

I am tempted to come out with lots of generalisations here about communication strengths and approaches etc. But I just don’t agree with them – people are all individual male or female – I think we all have an even opportunity to make a difference and do something we love and are good at.

What books / websites would you recommend to others?

Well, that depends on your interests – for today I would highly recommend going to look at this one: http://www.twistori.com ... it is fascinating.

If you could give young women looking for a position in the IT market place a single piece of advice what would it be?

Find out what you love, do it to the best of your abilities and treat everyone like you want to be treated.