You are here:  Home  Blog  Blog Details

Thursday 17th May 2012

Women come late to tablets

Blog Archive

Women come late to tablets

Posted by Guest Blogger 12 September 2011 Guest blogger |  Research |  Technology |  Women |  Women in IT Written by Julia Kukiewicz

Tablets were one of the biggest technology stories of 2010 but women are still less likely than men to embrace the technology. According to market research group Nielsen, 43% of US tablet owners are now female. In 2010, the figure was 39%.

Early adopters
Just as we’ve seen over the past few years with smartphones, early adopters still tend to be young, male and wealthy.

Women and older age groups come to technology later, if at all.  The number of people over 55 who own a tablet has almost doubled in the past year, from 10 to 19%, for example – significantly increasing tablet users in general.

Smartphone ownership is pretty gender neutral these days, according to the same Nielsen figures, despite a significantly higher male user base when feature phones were first released.

E-readers: technology for women
A final intriguing aspect of the Nielsen research is that the gender bias in book buying has now  61% of e-reader owners in the US are female now, a figure which mirrors the higher proportion of women buying physical books.

Earlier in the year, research from the Book Industry Study Group found that 7 in 10 e-reader ‘power users’ (the 18% of e-book buyers who buy 60% of e-books) were women. 


This is a guest post from broadband deals comparison site, Choose, which helps users find the best and cheapest broadband.


Delicious
Submit
Add new comment
*
*
*

Latest Jobs

  • Service Desk Technician

    The Technology Services and Development (TS&D) Support department provides technology support and service delivery to BBC Monitoring. The team consists of the service desk providing call logging services and 1st and... More

  • Java Developer

    Overview: Java developer required for Rates Cash Trade Processing platform. This role would involve strong real time development and object oriented skills and a proven ability to turn high level specification into high... More

  • FI Research Web / Java Developer

    Role / Principal Accountabilities: A strong Java developer with a strong background in web development is required to work closely with Nomura’s front office Fixed Income Research... More

  • eCommerce Java Senior Developer

    The FX eTrading team are looking for a hands-on experienced Java developer to work in close partnership with the quant desk. The primary focus for this role will be on writing systems which directly benefit the eFX... More

  • Enterprise Architect

    Are you ready to seize an opportunity to work with established and innovative enterprises in a long-term relationship?  Looking to work closely with top Line of Business and IT Executives in large Enterprises... More

Job search

Job search