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Head of Platform Strategy

Reference  
1782
Location  
Type  
Permanent
Salary  
£60000 - £85000
Salary Frequency  
Annum

An opportunity for a Head of Digital Product/experienced Digital Product Manager to build and execute the platform strategy for Taylor & Francis Group, a leading academic publisher.

As Head of platform strategy, you and your team will be responsible to manage all of our customer facing products. You will specifically be responsible for driving a unified strategy across T&F’s portfolio, delivering appropriate, innovative, and high performing products for our users and the business.

The key responsibilities:

  • Introducing new products and product updates to market. This includes providing market-relevant input into future concepts, through the whole lifecycle to then managing effective product launches.

  • Construct the optimal product offering for specific market and customer segments in terms of concept, specification and pricing to deliver targeted user adoption, usage stats, sales and profitability levels.

  • Establish a competitive positioning for the assigned products within their respective sectors that will motivate potential customers, and identify the features and benefits of the product that best support this positioning.

  • Monitor market development, competitor activity and performance of similar products or ideas across the Academic Publishing industry. Based on this insight, conceive, develop and coordinate the implementation of appropriate product actions, as well as providing input into sales and marketing campaigns to deliver user adoption, usage improvements, sales and profitability objectives.

  • Support the business by actively providing product expertise at relevant high-profile events such as publishing conferences, events and other external activities.

  • Data-driven - A great head for figures whether scrutinising RoI, financial forecasts, analytics data, marketing plans etc.

The ideal candidate will be:

  • Experts in working with Agile product development and delivery teams

  • Have extensive knowledge of how to use product-generated data (analytics) in evaluations, decision making, and strategy creation

  • Good relationship builder and negotiates with other business teams for resources to support digital product development and to achieve timely product launches.

  • Knowledgeable of product discovery and development best practices, as well as qualitative and quantitative evaluative methods, including a high degree of comfort with data analysis

  • Will have a proven track-record delivering successful audience facing digital products including on mobile platforms

This position is based at our office in Milton Park, Oxfordshire.

In return we offer: 25 days holiday per annum, a comprehensive benefits package and company pension scheme.

Taylor & Francis Group an Informa Business

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.

To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers

Informa is committed to equal employment opportunity for all employees and applicants for employment without regard to age, colour, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status.