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Males and females differ in attraction to IT jobs

16/07/2008 Men and women in IT are motivated by significantly different factors when it comes to making career choices, according to a new study by career development organisation CRAC.

Although men and women were as keen as each other to join the sector, the research indicated that men are more attracted to technical projects, while women are drawn to study the impact of IT.

Questioning nearly 2,000 undergraduates, CRAC also learned that the main reason holding men and women back from entering the IT sector was a perception that working in IT would be boring.

"Over 60 per cent of non-computing students cited boring work as the main reason they would not join the sector," said Robin Mellors-Bourne, development director at CRAC.

"Employers should be able to counter that kind of perception. We found that very few of the students hold negative perceptions about the IT profession or its people."

Meanwhile, a seminar hosted by consultancy iOpener at the London Business School earlier this month indicated that young undergraduates are looking for a strong work-life balance, a personalized workplace and a happy, varied career, among other things.


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