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Mobile social networking rises 44% in 12 months

23/11/2011 Mobile social networking rises 44% in 12 monthsThe number of people accessing social media websites and apps on their mobile phones has increased by 44 per cent in the past 12 months, new figures show. 

Providing an insight into the changing ways that consumers both interact with each other and use technology, the comScore study revealed that in the five leading European markets (France, Germany, Italy, Spain and the UK), 55.1 million people used their phones for social media.

Figures also reveal that the rate of growth in the use of social networking on a daily basis has risen beyond the growth rate of first-time adoption.

This suggests that "the behaviour is becoming even more ingrained into people's daily mobile lives", observed Jeremy Copp, comScore Europe vice-president for Mobile.

Almost one-quarter (23.5 per cent) of mobile phone users were found to access sites like Facebook or blogs on their device, with 46.8 per cent accessing them every day.

While Facebook is significantly the most-visited social media website accessed from mobiles, Twitter has seen a 115 per cent increase over a 12-month period and LinkedIn has grown 134 per cent.

The number of people using apps has doubled over the year to 24.2 million.


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