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Thursday 9th February 2012

 
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Date: Tuesday 30th March 2010
Time: 5.45pm to 9pm
Address: womenintechnology offices,
114 Middlesex Street, London, E1 7JH
Cost: £60 + VAT (£70.50)

Selling: the Feminine Way

The old fashioned hard sell doesn’t cut it any more. People want to buy, not be sold to. People buy people, not products or solutions. Buyers are looking for control, empathy and personalisation of approach.   
 
Feminine values support this type of sales process. Females tend to value:   

  • Attention to process, not task.   
  • Concern with impact of business decisions on people.   
  • Integration of personal/ private life; building relationships in the workplace.
  • Collaboration.

 
In other words, females are intuitively smarter sellers. Based on the principles outlined in the  bestselling book "Smarter Selling" written by Keith Dugdale and David Lambert (FT Prentice Hall, June 2009) which deals with the human element in the seller buyer relationship, we will explore ways in which use your feminine approach to get results.
 
Learning Objectives:

  • Learn how to understand and change the relationship with your buyer
  • Develop rapport building skills   
  • Learn how to cement credibility and trust
  • Practice building sustainable, trust-based relationships


This workshop will be lead by Michelle Brailsford.

 
 If this course is of interest to you, please email Sarah Lilley on slilley@womenin.co.uk or call on 020 7422 9213. Many thanks!