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Friday 10th February 2012

Media Skills Workshop - UKRC

Date: 23rd March 2010
Location: Hamilton House, London
Time: 09:30 – 16:30
 
The UKRC is pleased to offer a free one-day media skills workshop for women in science, engineering, technology and the built environment (SET).

This free offer is available to women who have registered on the UKRC’s GetSET Women, as being interested in speaking to the media, and who are willing to become key spokeswomen.
 
We would like women to apply who are eager to have contact, and who can be available to speak to the media when the UKRC is approached for comment or where the UKRC is looking to promote a particular issue. The criteria for attending are that you must be a woman in SET in academia or industry, and that you must agree to be a preferred contact for media enquiries through the UKRC.
 
The Workshop
The workshop takes on board the fact that some spokeswomen may be very experienced in dealing with the media, but many others may have no experience in handling press and radio interviews.
 
It covers areas such as what makes a good story and how to tell it, followed by longer more practical sessions, when the delegates may have the opportunity to practice their skills and receive feedback. We will discuss different areas of media and how to raise the profile of Women in SET.
 
The ultimate aim is to build and enhance the positive reputation of Women in SET, raising the profile of women in SET within the media and creating partnerships for the future.
 
We will help you:
  • Learn about how the media works, and how to make it work for you
  • Find out how to approach radio interviews, with practice behind a microphone
  • Avoid common mistakes and answer difficult questions
  • Look at what makes a good story, and ways to get your press release used
 
To register for the training event, please email info@ukrc4setwomen.org as soon as possible providing your name, telephone number, email address and occupation but by 8th March 2010 at the latest.  Places will be reserved on a first come, first served basis, and you will receive an email confirming your place on the course.  
 
In order to take advantage of this offer you must have registered with the UKRC’s GetSET Women - to register for free, please go to www.getsetwomen.org/.
 
Lefevre Media will run the session - Caroline Le Fevre and Sheila McClennon
Caroline le Fevre is an award winning presenter and producer. She started out in local radio before moving to Belfast.  As the Senior Producer for BBC Radio Ulster she worked on their flagship morning magazine programme and produced programmes for Radio 4. She went on to work in Manchester as the North of England Producer for Woman's Hour for several years. She has been a producer on the Radio 4 consumer show You and Yours, Documentaries and for BBC Radio Two. She then moved into TV, producing topical features before being tempted back into radio to present the afternoon consumer show on BBC Radio Leeds. She now runs Lefevre Media and as well as training, works as a media consultant with many organisations.    
 
Sheila McClennon is a regular voice on BBC Radio 4 where she can often be heard presenting Woman’s Hour and Pick of the Week. Until recently she also presented their flagship consumer affairs programme You and Yours. Other Radio 4 programmes have included Saturday Live, the religious affairs programme Sunday and The Message. Sheila also co hosted 5Live's late night discussion and phone in After Hours. Her TV experience includes presenting BBC1's daytime magazine Primetime and she was also a reporter for the London evening news television programme London Tonight. As well as working in local radio on Merseyside and the West Midlands Sheila had a most enjoyable year taking famous people out to lunch before they appeared on Wogan's famous TV chat show. 
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